Our focus on firearms, ammunition and shooting related equipment allows us to buy in large quantities, and pass the savings to you. Everyone who works at Impact, from the owners to the shipping crew, are shooters first. We absolutely love what we do!

A dedicated crew reviews and adds new items when found to perform as advertised. If feedback indicates a product is not up to expectations, we pull it.

We pioneered the ‘Lifetime Guarantee’ for any new gun we sell, and continue to stand behind every firearm- providing an extra level of confidence, and another reason to consider purchasing with us.

Fireline Academy also matches prices- if you find the item you want elsewhere at a lower price, just let us know, we’ll try our best to ‘meet it or beat it.

Fireline Academy was created to facilitate the operation of a multi-brand international retail and wholesale distribution network with both printed and online catalogue sales covering a broad spectrum of industries.